Is and SSL certificate important? Do I really Need it on my website? Do I need to be home early before curfew time? Do I need to look out when crossing the road? The answer to all these questions is YES!! An SSL certificate is a must have if you have a website or a blog. Not because every website has one, but because it is a security measure that you cannot afford to overlook. This blog will highlight why an SSL is not a luxury commodity for your website but a very important asset like fastening your seatbelt while driving.
SSL Increase Site Security
SSL is the backbone for any website security. It certainly protects sensitive data moving from and to your website. SSL encrypts data to ensure that information like credit card details, passwords, emails, usernames and pins are sent to the intended server and not the army of hackers waiting to attack.
SSL Provides Authentication
The internet is increasingly deceptive and Identity verification is one of the most important aspects as far as web security is concerned. When users send information to your website they want to be sure they are sending it to the right hands and not someone trying to steal this information for malicious purposes. An SSL certificate provides authentication that your website can be trusted and no phishing activities to worry about.
SSL Increase Your Ranking On Search Engines
Another benefit of having an SSL certificate installed is the SEO improvement in rankings that your site will get. Forbes indicate that in line with their HTTPS everywhere initiative, Google gives websites with encrypted connections a slight rankings boost. Although the boost may not be substantial, having an SSL will give you an advantage over your competitors who don’t have certificates yet.
SSL Builds Trust & Brand Power
When a user visits your website and sees the padlock icon on the far left of the URL, they are rest assured that it is safe to tour your site. For an ecommerce site, users will not hold back to put in their details and farther purchase from you as they know this is a safe site. This most definitely makes visitors trust you and are likely to come to your website again.