Understanding Bulk SMS Marketing

Understanding Bulk SMS Marketing

Reaching your target audience is key to your success, which is why amplifying customer reach efforts should be prioritized. In this post, we’ll look at how Bulk SMS can be used as a brand awareness tool, as well as a lead generation channel.

Source: ibuzzr

So how can you use SMS to win more customers? Let’s start by explaining what is bulk SMS and how it can help you in your marketing efforts. Bulk SMS also known as bulk messaging is a process of sending multiple messages simultaneously to different people.

Bulk SMS are used a lot by institutions and companies, particularly for sending notifications. In marketing, they are a valuable tool for spreading brand awareness and engaging potential customers. When you send bulk SMS to a list of relevant people, most of them are likely to open and read your messages giving your brand more exposure.

To execute a great bulk SMS marketing campaign, try identifying your target audience. Once you know your ideal customers, you can plan the message to send to captivate their attention and persuade them to take action. Imagine a billboard – it has to captivating to grab people’s attention. Your promo messages should be the same – captivating and informative.

To craft effective messages, you should put yourself in the customers’ shoes.

 

Ask yourself:

  • Do I need this product/service?
  • How can this product/service help me?
  • Can I afford this product/service?

With these questions in mind, you can gain a better insight into your customers, learn their pain points, and what they want. Use this information to create a persuasive message. Below is an example of an effective marketing SMS.

Are you struggling to sell your products or services? We know the problem. You don’t have good visibility. With a website, your business can be more visible online to your customers. Get your custom website for only Ksh. 20,000. Click Here: Shortened URL

The message above identifies a customer’s pain point, explains the cause of the problem, and offers a solution. This is the way you should you communicate with your target customers. It not only appeals to them emotionally but improves your chances of getting a lead.

Once you craft and send your promo messages, remember to track their performance. For example, if your messages include a link, you should check the click-through rate. This can help you adjust your messages, so that they resonate with the target audience.

Are you ready to reach more customers? Tap the power of Bulk SMS to reach and win more business.

About the Author
Vincent Mbogo
Vincent Mbogo is a digital marketer and a web developer at Crystal Technologies Limited. He is an avid content curator with a focus on leveraging content to build brand visibility.

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