Design for Marketing: Why it matters?

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Marketing and design go hand in hand.

Why?

Because through marketing, you build awareness and interest in your brand, and design helps you to project and communicate your visual brand identity.

With Marketing Graphic Design, the focus is to communicate and promote a brand’s products or services in a visually appealing way while aligning with the brand’s guidelines.

In marketing, you not only need clear copy but also stunning designs to succeed in your campaigns. That’s why smart marketing needs to be combined with great design.

Benefits of Marketing Graphic Design

Increases Conversions

Great marketing design can motivate people to take action by providing a clear, easy path to conversion. In every stage of your marketing campaign, you need to focus on creating engagement with your audience and then convert engagement into the desired results. With good design, you are likely to evoke a positive emotional response from our audience leading to more conversions from your ads.

Builds Trust

Good design can reduce doubts or anxiety people have. By addressing their fears and concerns around the product or service with good design, you can forge trust with your target audience. For example, you can show the type of material the product is made out of in your design. This can go a long way to build trust in your brand offerings.

Incentivize Audience

To encourage consumers to use your product or service, it helps if you showcase your products or services in the right context. Your target audience needs to see how your solutions can help them fix a problem they’re having. By viewing the product in context, a person can visualize much more quickly whether it can work for them and their current lifestyle.  

Tips for Marketing Design

Keep it Simple

You need to use simple and clear design as a way of establishing your credibility on the market. You should not use too much text, and not too many graphics. One thing you can do after developing a marketing design is to ask yourself if all of the elements in the design are necessary.

Reduce the number of fonts

You should have a font that represents your business and is used in all your designs. If you want to play with your designs, you should find one that goes well with the main font. While you may be tempted to use many fonts in your designs, they are not necessary and might do more harm than good.

 Use different font sizes

Even if you use a single font for your designs, you can make it distinct by playing with the font size. Use a bigger size when you want to emphasize a specific message. You can also check how your font looks like in bold and italic. M sure it looks good, and it’s readable.

Adhere to brand guidelines

Great marketing design makes sure that all materials are following the brand guidelines. This implies incorporating logo, color palette, typography, and other brand elements that are specific to your business.

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