Website is a key tool for establishing brand presence online. In this category, we discuss various aspects of web design and development in Kenya and best practices as well as give tips to readers.

6 benefits of great web design for businesses

6 benefits of great web design for businesses

Having a professional-looking website is important for businesses. Websites are key to captivating and engaging prospects. But your web design can make or break your digital marketing strategy.
With websites being one of the best lead generation tools, their design determines the results you get. So, how does a great web design benefit a business? Here are some reasons why a great web design matters a lot for your business.

Strong brand identity

Web Design defines your brand and influences how your customers perceive you.

Building a solid online brand identity is the dream of every business owner. They know the benefits of getting recognition and how it can impact their businesses. With a strong brand identity, your business can get more prospects online. A great web design comes in handy for businesses building their presence. It acts as the visual language enabling a brand to communicate with the target audience. A better design enhances communication which reinforces the identity of your business.

First impression

Creating first impression is important if you want your visitors to stay.

Consumers will love or hate you at first sight. If your website does not appeal to them, they are likely to go back and click another website. A great web design helps you captivate your visitors and make them stay. Visitors are unlikely to close the tab if your website attracts them. That first impression can turn your visitors into loyal readers. They may even recommend you to their friends giving your brand more exposure.

Improved engagement

A web design has to be highly engaging to captive readers.

A great design goes beyond the surface level. It appeals to the emotions of your visitors and compels them to stay. It encourages them to read your content and view your products/service. By optimizing user experience, the design enhances user engagement. That means you get less rebound rate and higher page views which is a positive signal for search engines. It also increases your chances of retaining most of your readers who are eager to learn more.

Increase conversions

Better user engagement on website leads to higher conversion rate.

Conversion is the last stage of the marketing funnel. Getting your visitors to this stage requires a lot of effort. An exceptional website speeds up this process as it aligns with your customer’s journey. It makes it easy to convert your engaged readers. By incorporating strong Call-to-Actions (CTAs), most of them are impelled to take action. This implies you get high conversion rates and increase your sales.

Increased visibility

Google Rank Tip: Good Website design is a key onpage SEO factor.

Google loves great websites. A good web design includes a great architecture and engaging web copy. These two components are key to improving your search rankings. With an outstanding design, your website can be indexed fast and rank well for various search queries. Good rankings give you more visibility to your target audience. Do you know how this can help you? More traffic comes your way increasing your prospects.

Stand out from the rest

Unique web design shine brighter on the web.

Being unique in any industry is essential. This enables your brand to stand out from other competitors and get more exposure. A great website design gives your brand an exceptional look. This helps your target audience distinguish you from your rivals with boring and cliché websites. It can also boost your brand awareness strategy as more people get to recognize your brand.

With a great web design, your business can benefit more and give you better results. This is why it’s imperative to ensure you have an attractive website optimized for your audience. You can only achieve this by working with professional web designers. Such partnership is valuable if you intend to achieve your business objectives with your website.

3 Kenyan companies with Web Designs that rock

3 Kenyan companies with Web Designs that rock

A great website design is key to building a strong online presence. You can’t really push your brand out there if your website sucks. Customers are attracted by visually appealing websites; if your brand lacks one, you may not get good results from your digital marketing strategy.

We’ve curated a list of Kenyan companies with great web designs. Their websites are designed to captivate people and keep them engaged. Let’s check these rocking designs.

Xtreme Engineering Limited

Xtreme Engineering Limited Web Design

Engineering companies are known for their exemplary civil works solutions; not for having great websites. But Extreme Engineering is a king of both. This Kenyan company has a simple but effective web design that clearly reflects and communicates the brand to its target audience.

The design incorporates grey, white, black, and green colors that create a contrasting look making each website section stand out. White spacing around the components reduce clutter on the site and maintain clarity. The website also makes great use of opacity in different sections to slightly reveal an image background which complements the overall outlook.

The addition of an informative slider with simple animated transitions enhances the look and feel of the homepage. It is complemented by use of high definition images relevant to the brand. Great use of images across the website takes visual appeal to another level. The large navigation that includes links to all pages makes it easy for user to navigate the site. The design also includes a top navigation bar which provides essential information about the company such as address, working hours, etc. What’s more, the site leverages simple but precise Call-to-Actions (CTA) to guide visitors on what to do next.

The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring. – Paul Rand

Rightsway Consulting

Rightsway Consulting Web design

Human Resource companies are popular for their customer-centric processes. Being no exception, Rightsway Consulting takes this approach to another level. By leveraging a minimalist web design, the company gets its desired outlook that clearly communicates its mission and message to its customers.

The design leverages three colors (white, black, and orange) to create contrast and enhance content visibility. White is the dominant color mainly used on the background and text. It gives the illusion of white spacing which makes the UI clearer. The navigation stands out with its three key sections which have different but cohesive color backgrounds. Clearly-labelled links on the navigation bar offer users an insight into the content of each page.

Strong visuals on the site boost the aesthetics of the design creating the appeal much-needed by the company. The full-width slideshow prominently displayed on the homepage is an add-on to interactivity. It reveals more information about the company and provides clear CTA prompting visitors to take action. Great use of icons and hovering animations on the homepage creates a great and lasting impression of the site. Also, the form on the homepage serves as a great CTA that goes a long way in helping the company to convert a substantial number of people that visit the page.

Jamia Med Clinics

Jamie Med Clinics Web Design

Patients go to hospital not just because they are sick; they want quality services. Jamia Med Clinics knows this too well, and has leveraged modern web design trends to position itself as one of the leading health provider in Kenya.

The clinic has a modern website built on flat design principles. The design trades embellishment for simplicity to achieve a crisp website look. It makes use of white, black, grey, and blue colors to achieve clarity. Black and white colors are predominantly used as text colors. On the other hand, different shades of blue and grey color highlight different sections giving a contrasting look that enhance content visibility.

The website navigation incorporates a top bar that displays information about the clinic and several CTAs designed to increase conversions. Inclusion of logo and a short tagline in the navigation enhances brand identity while maintaining color uniformity.

The slider on the homepage adds interactivity to the site with its slider controls designed to help users seamlessly shift from one slide to another. By including relevant images and info sections on the slider, visitors can learn more about the clinic before scrolling the page. Great visuals also add appeal to the site making the design more attractive and engaging. Additionally, multiple CTAs used on the homepage are optimized to convert users as they scroll down the site.


These three companies have something in common – great website design. Their websites stand out because they have:

  • Simple design: The websites are designed for customers. They have simple layouts with less clutter and more clarity.
  • Great visuals: Images spice up the visual appeal of the websites. They give them a unique and engaging outlook.
  • Effective CTAs: Great use of CTAs on the websites optimize conversion rates as users know what action to take after reading the content.
  • Simple Navigation: Easy to use navigation reduce the number of clicks users have to make to reach their destination page.
  • Appropriate Spacing: Margin and padding is appropriately used to keep content well-spaced and visible to readers.

Getting a great website design is not a simple feat. You must have an in-depth understanding of your audience, their needs, as well as your business objectives. This is key to getting a clear idea of what your website will look. To succeed at this, you have to work with a talented and professional web designer who can turn that idea into an enchanting website that will not only act as your virtual storefront but also a lead magnet to bring business.  Failure to do so, you’ll end up in a rabbit-hole of frustration.

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What makes a great website design? Tips for a killer design

What makes a great website design? Tips for a killer design

Have you ever visited a website and got amazed by its look? What in particular impressed you? Is it the user interface, visuals, or the typography? Many of you can agree with me that the sparkle comes from the combination of the three aspects.

But, how can we define what is a good website design?

To answer this question, we have to look at whom the web design is intended for. This is pretty clear. Websites are made for humans – to view, interact, and gain something from them. As such, a good website design should provide an optimal experience to users. Simply put, a website must be user-friendly.

Key Aspects of Website Design

A user-oriented website is engaging. It not only captivates the user but also keeps them glued to the screen. This engagement is determined by the aspects we mentioned earlier: user interface, visuals, and typography.

  • User Interface (UI). A great website has a simple and precise user interface that is easy to use and understand. This can be achieved through a clean and navigable layout that arranges content well and makes the website look neat.
  • Visuals: Images speak more than words. They add visual appeal to the website and are key to capturing users’ attention. Research shows that images tend to attract more than text. Thus, with strong visuals, a website can enchant readers and maintain their attention.
  • Text still rules visual communication but its effectiveness is determined by the typography used. This means text on your website must have the right font color, font type, and size. Readers should not squint to read your message. Make it visible to them and enhance their experience.

Websites have to be optimized for Search Engines

Website are not only read by humans but also by bots. These are the digital ‘spiders’ that crawl websites and send information back to search engines. Website design affects how they retrieve this information which can harm or elevate search rankings. So, you have to make your design search-engine friendly. It will be a win-win situation for both you and the search engine. Google will get the information it needs from your website and you’ll get better placement on rankings.

While the visual outlook of the design is imperative, its effectiveness goes beyond that. A great website design must achieve its intended purpose.

Website must achieve user goals

Your readers may marvel at your web graphics but if their needs are not fulfilled, you design has not accomplished its goal. As such, your website must be designed to help you and your target users achieve your objectives.

For your target audience, their goal may be getting an in-depth answer to their question or a resource they need. On your end, you may be aiming at retaining your readers or converting them into customers. Your website must help you both to get what you need.

Elements of a great web design

Getting the right web design may be intimidating especially for those who don’t know anything about websites. This is why it is important to hire a professional web designer to help you. But you should not always leave everything to the designer. You can check whether the web design crafted meets your requirements. Consider the following elements:

  • Space: Web components should have adequate spacing around them to enhance clarity and reduce clutter on the user interface.
  • Typography: Website content should have big and bold typography to improve its visibility to readers. Also, large typography is easily viewable on devices with small screen size.
  • Simple navigation/search: Website navigation should be easy to use. It should reduce the number of clicks a user has to make to get to a specific page. The maximum number of clicks should be three. The less the better. Also, your website should have a search bar to allow users to search content with a specific keyword.
  • Relevant and clear content: Your web copy should be relevant to your products/services and clear as possible. Keep it short, simple, and sweet. This helps users get a better understanding of your brand and make an informed decision.
  • Great and relevant images: Visuals are attractive and add appeal to your website. Consider using strong visuals that capture the attention of your readers and deliver your intended message.
  • Feature videos: Consumers want more than text. Videos help them connect with your brand well. Adding one or two videos to your website will help your brand stand out and attract more attention.
  • Effective Call-to-Action: It is important to tell your readers to do something after they view your web pages. Adding precise Call-to-Actions (CTAs) can guide your visitors on what to do next. You can tell them to subscribe to your newsletter, share your post, etc. Remember, CTAs should be designed to help your website grow.

As we’ve seen, a great web design is user-centric. Your website is not good enough if it is not helping you and your audience achieve your goals. You should view the design from both surface and user level. This is pivotal to delivering the ultimate user experience and achieving your business objectives with your website.

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Web Design from Kenyan Context

Web Design from Kenyan Context

What is website design? This is a common question asked by Kenyans who know little about how websites are developed. While not everyone is conversant with website building process, some Kenyan techies are also confused by the term. How come? The term ‘website design’ can have two meanings based on the context and audience. Now before we go into details, let’s define this term.

Tech Terms defines web design as:

The process of creating websites. It incorporates various aspects including webpage layout, content curation and graphic design.

This is the most common definition. However, there are people who view web design solely from a design perspective. They consider it to be a purely design process used to create the outlook and feel of a website. Simply put, to them, web design is only creating wireframes. This argument is valid to some extent but is still far from the truth. However, given that most web experts agree with the first definition, it can be considered to be more wholesome than the second definition.

Confusion with web development

Often, the terms web development and web design are used interchangeably. They are the similar to some extent but web development has a wider scope. Actually, web design is a subset of web development category which refers to all tasks associated with developing websites. The website development process includes web design, content creation, coding, hosting, security configuration, etc.

What Web Design Involves

Web design focuses on the aesthetic aspects such as layout, User Interface (UI), and visual imagery factors to make a website more visually engaging to the target audience. It leverages various tools to achieve the ideal website look. Some commonly used web design tools include Dreamweaver, Illustrator, Photoshop, among many others. Web designers that seek to create an enchanting design have to consider their audience, purpose of the website, and the appeal of the visual imagery used.

Desktop and Mobile Web Design

Responsive Web Design for mobiles

Did you know that more people search their web on their phones than on computers? In 2017, research reported that 54% of all searches were done on phones. This is a clear indicator of the growing power of mobile phones in the search industry not only in other parts of the world but also Kenya. As a result, many Kenyan businesses have focused on creating flexible websites that can be viewed from mobile phones.

This in turn has contributed to the rise of mobile web design. Does that term sound familiar? Perhaps, you’ve heard about Responsive Web Design (RWD). RWD is a concept of mobile web design. It is a mobile-oriented approach to web design that focuses on making websites responsive in all devices. A website incorporating RWD principles can fit well in screens with different sizes. This approach does not only prioritize responsiveness but also enhanced user experience. This implies mobile users get the same kind of experience as desktop users.

While mobile trends have significantly influenced web design, the desktop still remain a priority for most web designers. Given the large desktop screen sizes, the designers know that websites built exclusively for mobiles cannot be properly rendered on desktops. As such, they leverage RWD approach while maintaining their focus on desktops. At the end of web design process, they get a responsive website that can be perfectly rendered on all devices including desktops.

The Inseparable brothers: Web Design and Graphic Design

Graphic Design and Web Design Kenya

As discussed earlier, web design focuses on the aesthetic factors of a website. Aesthetic is not only a priority for web design but also for graphic design.  Is there a correlation between the two? Definitely. The two focus on design but there is a difference. On one hand, graphic design creates solutions for problems within visual communication domain. On the other hand, web design solves problems within the web domain.

Despite the differences, the two are conjoined. While web design is mainly for web, it incorporates illustrations and typography which are a preserve of graphic design. Graphic design is the key ingredient that helps web designers to build the aesthetic appeal on websites. Some web design disciplines that fall under graphic design include logo design, navigation design, UI design, content imagery, web animation, and coding of UI elements.

The bottom line is that graphic design can significantly impact user experience and website appeal. This is a clear indicator of the depth and breadth of web design. Not everyone who can do graphic design can become a web designer but they can contribute to web design. However, you cannot trust a graphic designer to build your website. Instead, you should contact a web designer with experience and reputation to craft a professional website that clearly reflects your brand.

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