In today’s business world, you need to be thinking about more than just design when it comes to building out your website. While the design is still an important element since a website needs to be visually pleasing to its audience, you simply cannot design a website at the expense of content and SEO.
While there are many web designers who understand how to design strategically, there are still many business owners who have the “I need a beautiful website” mentality. By not keeping SEO, content, strategy, user experience, website functionality, and design in mind, companies risking losing business opportunities.
To get the most out of your website, consider implementing the following.
1. A promise
You need to have something on your website that shows you understand the visitor and the challenges they face. You need to make them a promise that will solve their problems.
2. Call to action
A call to action (CTA) is an image or text that prompts visitors, leads, or customers to take a specific action. CTAs help to guide people through the customer journey and advise them on next steps
3. Contact details
Make it easy for people to get ahold of you. Consider using a little personality as well to make them want to contact you even more!
4. Visual branding
Visual branding is an important part of your story. Integration of strategy, messaging, positioning, and brand is so important for a business as it become a huge trust factor for site visitors.
Many companies are beginning to feature video on their homepage, and for good reason! Video allows you to give people a real sense of who you are, what you stand for, and let people hear your story. It’s also a great way to produce content to engage your audience.
6. Trust elements
You need to have elements that build trust on your homepage, whether they be logos of current customers or testimonials for your audience to glance over. Have reviews or accolades you want your audience to see? Make them easy to find and place them on the homepage.
7. Social proof
If you can show that other people love your products and services, new prospects will be more inclined to buy from you. Add elements of social proof across your entire website. It will help you increase credibility and drive more conversions.