Your website is a powerful marketing tool. A well-maintained website can help you gain a competitive advantage in your industry and improve your business image. Developing your web site offers many benefits including helping you get more leads and prospects, increase sales, enhance your professional brand, and improve your customer service.
Below are 10 benefits of a website for businesses you may not have thought of:
1. Enhance Advertising Effectiveness
Placing your website on all your promotional material will help you gain additional exposure and encourage the visitors to first check your site for the information they are seeking.
2. Save Money
A website can act as your online brochure or catalog that can be changed or updated at any time. If you employ a content management system (CMS) you can make changes quickly and at no charge.
3. Easy Access to Customers
You can have your existing customers refer you to their friends and relatives using only your web address.
4. Easy to Use and Update
If maintained properly your website will always be up to date and current. Easily make updates, edits and deletions from any computer on the Internet. No more having to pay a programmer every time you want to chance a date or add a product.
6. Educate Your Customers
Your website can offer free advice and information about your company and solutions. This information can be delivered in a well thought out and consistent way any time of the day or night.
7. Expand Your Market Reach
The website allows businesses to break through geographical barriers and become accessible from anywhere in the world by a potential customer that has an Internet connection.
8. Promote & Sell Products & Services
Provide photos and detailed descriptions of your products or services. Explain why your products or services are superior to your competitors. Show visitors how your products or services can help them in their personal or professional lives.
9. Find New Employees
You can post job opportunities for available positions and applicants can investigate your company and apply online.
10. Set-up Email Addresses
You can set-up a personalized email addresses for the company, yourself and your employees. If you set-up a system to accept emails on your site you can then email updates, notices, sales and holiday store hours to your customers.